Marketecture conceived and oversaw the creation of a customer demonstration environment for Raytheon in Rosslyn, VA. The Netcentric Integration and Experimentation Center (NIEC) is an experiential space for Raytheon guests and dignitaries to witness the company's unique, integrated technology solutions. Marketecture's creative and technical leadership drove all aspects of the project, from initial concept through to the final audio-visual integration and media content creation.


Experiential Consulting

Discovery, design and vision documents outlining the space requirements and capabilities

Content Management

Installation and customization of the MediaPlay content distribution network software

Media Development

Design and production of brand content for customer presentation