Marketecture

Research Triangle Foundation

mworthington — Thu, 17 Nov 2011 17:02:23 +0000

Leaders of the Research Triangle Foundation (RTF) engaged Marketecture to implement our MediaPlay content management system for their new headquarters facility. Working with their marketing team, we developed a series of custom animations and media sequences to populate their local digital signage network. In addition, we customized and deployed our InfoTouch interactive app for walk-in visitors and guests.

Video Wall

InfoTouch Main Screen

InfoTouch Menu

Symbol/Motorola

mworthington — Thu, 17 Nov 2011 17:01:58 +0000

In need a way to demonstrate their wireless technology offerings, Symbol (now part of Motorola) engaged Marketecture to create a series of product animations for web and stand-alone presentation. Symbol leadership employed the animation sequences to introduce new products at industry trade shows.

Introduction	In The Field	Enterprise
Scenarios

Real Estate Web/Apps

mworthington — Thu, 17 Nov 2011 17:00:50 +0000

Marketecture provides design and programming services for web sites and apps. For the real estate sector, we have been responsible for concept, design and programming of a variety of community web sites. This includes:

Copperleaf (Cary, NC) http://www.copperleaf-cary.com/
Amberly (Cary, NC) http://www.amberly.com
Olde Carpenter (Morrisville, NC) http://www.oldecarpenter-cary.com/
Rose Walk (Chapel Hill, NC) http://www.rosewalkonline.com

Real estate developers appreciate our thoughtful design approach in maintaining their brand while offering useful information for buyers.

American Immigration Lawyers Association

mworthington — Thu, 17 Nov 2011 16:57:56 +0000

When the American Immigration Lawyers Association (AILA) in Washington, DC were designing their new headquarters building in downtown Washington, DC, Marketecture was engaged to provide consulting services and interactive technology. Working with AVI SPL (the audio-visual integrator), we customized and implemented interactive software such as our MediaPlay content management system as well as the InfoTouch interactive kiosk solution.

Video Wall	Conf Room	InfoTouch Menu
InfoTouch Nav	InfoTouch Kiosk

Cisco Experience Center

mworthington — Thu, 17 Nov 2011 16:57:34 +0000

Sometimes it takes an outside perspective to ignite a creative spark. When Cisco executive briefing center representatives were looking for inspiration to reinvent the experiential heart of their program, Marketecture was there to dream and crystalize a common vision. Working with subject matter experts throughout the corporation, we conceived and developed a radical departure from the typical “PowerPoint and coffee” approach pervasive throughout the industry.

The Cisco Experience Center (CXC) was that vision of a hybrid high-tech environment – part trade show, part theatrics and 100% memorable – while still maintaining a warm, inviting environment for customers. The resulting documents and 3D concept video inspired the organization to implement many of the ideas in future briefing and marketing spaces.

Globe Vision Rm	Pre-show Theater	Cisco Way Demos
Partner Pavilion	IT Showcase

:: Cisco eXperience Center Concept Video

Cisco Education & Development Center

mworthington — Thu, 17 Nov 2011 16:56:57 +0000

Cisco needed an inspirational training environment to enhance communication, facilitate collaboration and foster relationships within their employee community. With those goals in mind, Marketecture conceptualized and provided leadership in the creation of the Cisco Education and Development Center (CEDC) in Research Triangle Park, NC. Working with the corporate training leadership, Marketecture consultants evaluated the goals and mission of the new space and provided a creative vision of the possibilities. This was translated to the architects, interior designers and technology teams in the creation of the environment.

Along with creative and vision management, Marketecture delivered all branded digital media content and our MediaPlay content management system.

Entry Video Mobile	Water Wall Illustration	Info Wall
Theme Illustration	InfoTouch Menu	Intranet Concept

Raytheon Netcentric Integration and Experimentation Center

mworthington — Tue, 09 Aug 2011 01:41:43 +0000

Marketecture conceived and oversaw the creation of a customer demonstration environment for Raytheon in Rosslyn, VA. The Netcentric Integration and Experimentation Center (NIEC) is an experiential space for Raytheon guests and dignitaries to witness the company’s unique, integrated technology solutions. Marketecture’s creative and technical leadership drove all aspects of the project, from initial concept through to the final audio-visual integration and media content creation.

NIEC Entry	Hallway Displays	VIP Briefing Rm
Large Scale Display	Viz Center	Seamless Video Wall

:: Watch the Raytheon NIEC Promo Video